Albert Glas: From Vineyard to Virtual, the Digital & Cross-Brand Growth of Albert Glas

CHAPTER 1: The Spark

At the height of the pandemic, when doors were closed and vineyards were quiet, Dominik Glas—a third-generation winemaker in Germany's Palatinate—faced a problem:
No website. No digital catalog. No way to sell online.

So basically people were just online shopping but there was an opportunity! People were still drinking wine — just at home. So we partnered with Albert Glas to launch their first digital presence, starting with a homepage and social content strategy.

CHAPTER 2: Building the Brand

From there, we reimagined his brand — elevating it from local vintner to premium label with:

• A clear visual identity: brochures, product imagery, and a more modern brand tone
• Active Instagram and Facebook content that built a loyal community
• Full e-commerce onboarding and training to run it independently

What was once a farm-forward, analog operation now had a polished, scalable digital foundation.

‍

CHAPTER 3: Going Global & Cross-Sharing Growth

In 2025, we took Albert Glas further — with a Shopify-powered website, full CRM integration, and 3D modeling of every wine bottle for seamless product display, worldwide.

As the brand matured, we leveraged our network:
By connecting Digital Disruptors clients like Paulaner and Hans im Glück with Albert Glas, we enabled cross-sharing marketing — meaning his wines are now served inside their restaurants, co-branded in campaigns, and positioned as part of a larger brand family.

Today, his wines pour in Singapore, Japan, China, Ireland, and more — often alongside our other clients' menus, events, or platforms.

CHAPTER 4: New Horizons

From a paper-based cellar to a global brand presence, Albert Glas is now leading with:

• AI-generated marketing content, developed to scale visuals and copy.
• A growth 3 times the size since we began!
• The sub-brand Alle falrben wein, now under our creative and digital strategy.
• A completely digitized catalog and sales ecosystem, including inventory, POS, and international shipping.
• Beyond creative work, we provided end-to-end guidance to help a traditionally offline business adopt digital tools, platforms, and strategies — building lasting capabilities in the digital marketplace.

This isn't just a winemaker's journey — it's a blueprint for how we build, grow, and connect brands through digital-first thinking and collaborative networks.

‍