Food & Beverage

Albert Glas: From Vineyard to Virtual, the Digital & Cross-Brand Growth of Albert Glas

Summary:

Albert Glas, a third-generation winemaker from Germany's Palatinate region, partnered with Digital Disruptors in 2020 to transform a traditional vineyard into a globally recognized digital wine brand. What began with the launch of a website and social media presence during the pandemic, quickly grew into a complete digital transformation. Through rebranding, content strategy, e-commerce integration, and team enablement, we helped Albert Glas evolve into a premium label with a strong online community. By 2025, with a Shopify-powered website, CRM tools, 3D bottle visuals, and AI-generated marketing, the brand expanded into markets like Singapore, Japan, China, India, and Ireland. Cross-brand partnerships with clients such as Paulaner and Hans im Glück, positioned Albert Glas wines on international menus and in co-branded campaigns. This case study showcases how a family-owned vineyard embraced digital innovation to scale globally, grow sales by 3X, and build a connected, future-ready presence in the wine industry.

Industry: Food & Beverage (Riesling wine)
Project Duration: 2020 - present
Markets: Germany, Singapore, Japan, China, India, Ireland

CHAPTER 1: The Spark

At the height of the pandemic, when doors were closed and vineyards were quiet, Dominik Glas, a third-generation winemaker in Germany's Palatinate, faced a problem:  No website. No digital catalog. No way to sell online.

People were still drinking wine, just at home. So we partnered with Albert Glas to launch their first digital presence, starting with a homepage and social content strategy.

CHAPTER 2: Building the Brand

From there, we reimagined his brand,  elevating it from local vintner to premium label with:

  • A clear visual identity: brochures, product imagery, and a more modern brand tone.
  • Active Instagram and Facebook content that built a loyal community.
  • Full e-commerce onboarding and training for the Albert Glas team to run it independently.

What was once a vineyard-driven, analog operation now has a polished, scalable digital foundation.

CHAPTER 3: Going Global & Cross-Sharing Growth

In 2025, we took Albert Glas further, with a Shopify-powered website, full CRM integration, and 3D modeling of every wine bottle for seamless product display worldwide.

As the brand matured, we leveraged our network:


By connecting Digital Disruptors’ clients like Paulaner and Hans im Glück with Albert Glas, we enabled cross-sharing marketing, meaning his wines are now served inside their restaurants, co-branded in campaigns, and positioned as part of a larger brand family.

  • Today, his wines pour internationally in Singapore, Japan, China, Ireland, India as well as at other international locations, often alongside our other clients' menus, events, or platforms.

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CHAPTER 4: New Horizons

From a paper-based cellar to a global brand presence, Albert Glas is now leading with:

  • AI-generated marketing content, developed to scale visuals and copy.
  • x3 sales growth since we began!
  • The sub-brand Alle Farben Wein, is now under our creative and digital strategy.
  • A completely digitized catalog and sales ecosystem, including inventory, POS, and international shipping.
  • Beyond creative work, we provided end-to-end guidance to help a traditionally offline business adopt digital tools, platforms, and strategies, building lasting capabilities in the digital marketplace.

This isn't just a winemaker's journey, it's a blueprint for how we build, grow, and connect brands through digital-first thinking and collaborative networks.

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“I started with a cellar full of wine and no website. Today, my bottles are in restaurants across Asia, and I never even needed a camera crew. DD helped us not just sell — but become part of something bigger.”
— Dominik Glas, Owner, Albert Glas & Alle Farben Wein.
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